The Creative Testing System · dog-supplement brands only

Outrun creative fatigue and find new winners faster — built for dog-supplement brands.

If none beats your best creative in a fair monthly test, your next batch is free.

A claims-safe creative testing system: we turn your footage, reviews and winning angles into 15–25 fresh ad creatives a week, each tested against your current best ad — so new winners keep entering the account before fatigue drives your costs up.

Best fit for dog-supplement brands spending $15k+/month on Meta and already seeing signs of creative fatigue.

Senior dog mobility ad creative
e.g. +34% hook
The Stairs Test · joint
Golden retriever running — mobility proof creative
e.g. beats best
Run Like a Pup · joint
Five-star skin and coat testimonial creative
e.g. +21% CTR
The Skeptic's Review
The bottleneck

In the Andromeda era, creative diversity is the biggest lever left — and yours is the bottleneck.

Meta's Andromeda engine rewards a deep pool of genuinely distinct angles and collapses near-duplicates. Most teams can't sustain that in one category without recycling — so CPMs climb as the same ads fatigue.

2–4
fresh creatives a week most in-house teams actually sustain — far short of what fatigue demands
$25k+
min spend the big agencies wall you out with — then hand you juniors
Weeks
how fast winners can fatigue at meaningful spend, unless fresh angles keep entering the account
The volume reality-check

So how many fresh ads do you actually need?

At meaningful spend, winners can fatigue fast — often within weeks — unless fresh angles keep entering the account. And Meta's Andromeda engine now rewards a deep pool of distinct angles while collapsing near-duplicates, so the more you spend, the more genuinely fresh creatives you need. Drag your monthly Meta spend:

Your monthly Meta spend
$50,000
$5k$75k$150k+
Calibrated to 2026 DTC creative benchmarks (the Meta Andromeda era) — directional, not a contract. Volume only counts when each creative is a genuinely distinct angle; near-duplicates get collapsed and ignored.
25–40 fresh ads / month
6–9 every single week, just to stay ahead of fatigue.
What most teams actually ship2–4 / mo
What you need25–40 / mo
What Keenhound ships15–25 / week

And it's not just volume — it's fresh, tested angles, each scored against your best ad. That's the hard part, and it's the whole job.

How we ship that many affordably: roughly 80% high-impact statics built from your own brand photos, plus ~20% premium video for the hero moments — so you get far more distinct angles per dollar than an all-video studio.

Why a specialist beats a generalist

We do one thing: dog-supplement ad creative.

A generalist agency spreads its "experience" across SaaS, fashion and supplements. Ours compounds on your exact buyer — the guilt-and-love dog parent — so every brand we cut for makes your next ad sharper.

One permanent owner

You get the founder on every batch — forever. No junior roulette, no "new account manager learning your brand" three times a year.

A compounding angle library

Every winning angle teaches the next batch — the category playbook compounds, while your footage and your hooks stay yours. Month two is sharper than month one, an edge a freelancer or marketplace clip can't touch.

Creative-only & async

You keep running your own media. We never log into your account — we just feed the creative engine behind it, on our own schedule.

Built for a regulated category

Performance creative that doesn't create compliance headaches.

Dog-supplement ads have to sell the outcome without drifting into disease claims — the exact line the FDA and AAFCO watch. Every creative is built around benefit-led, claims-light angles, then human-reviewed before it ever reaches you.

Benefit-led, never disease claims

Mobility support, daily comfort, skin & coat, digestion, calm routines, owner trust — outcomes that sell, without promising to diagnose, cure, treat or prevent disease.

A claims firewall on every ad

Each script is checked against a category allow-list before render, then passes a human QA gate. Risky phrasing gets rewritten to structure/function language — "supports joint mobility," not "cures arthritis."

Real-first — and disclosed when AI

Most creatives are built from your real brand photos, so there's nothing to disclose. When we do use an AI-generated scene or video, it carries the platform "AI" label — and we never stage a fake "customer," only honest, benefit-led angles. Safe for Meta review, clean for your own legal sign-off.

Not legal advice — you keep final sign-off on claims. But you'll never get a batch built around language that puts your ad account at risk.

Total transparency

You see every test, in real time.

A live board maps every creative we ship to your own numbers — hook-rate, hold, CTR, cost-per-result — measured against your best ad. No black box. No "trust us." Just the scoreboard.

Example board — illustrative numbers sample data
✦ GUARANTEE: ON TRACK
Hook rate
31.4%
▲ +18%
Hold (p75)
42%
▲ +9%
Link CTR
1.9%
▲ +21%
4th-of-July Countdowncalm_4jul_pov_h03
34.1%
WIN
Velcro Dogcalm_velcro_ugc_h01
29.8%
WIN
Car-Ride Calmcalm_car_test_h02
22.0%
LOSS
How it works

From "yes" to fresh ads every week.

Onboarding takes minutes, not weeks. You hand off your brand once — then a new batch lands in your dashboard every week, on autopilot, each ad scored against your best.

1

Pick a tier & sign on

One short agreement — month-to-month, cancel anytime. No long contracts, no setup fees, no onboarding marathon.

2

Hand off your brand — once

Drop your website URL. We auto-pull your whole photo & video library and study your best-performing ad. ~15 minutes of your time, total — and we never touch your budget or bids.

3

Ads start landing — weekly

15–25 fresh creatives a week, built from your own footage, every one human-QA'd and claims-safe — waiting in your dashboard, ready to run.

4

You approve, we compound

Your live board scores each ad against your best. You greenlight; we kill the losers and double down on the winners. The guarantee runs every month.

The guarantee — twice over

You're protected getting in, and every month after.

Guarantee 1 · your first month
Beat your best, or I work free until I do.

You pay for month one upfront. If not one of my ads beats your best by month's end, I keep making fresh ads — free — into the next month and beyond, until one does. Worst case: you paid one month, you own every ad, and I'm still working for free until you win. You're never out more than that first month.

Guarantee 2 · every month after
Beat your best, or it's free.

Every month, at least one of my ads beats your best — at stopping the scroll, holding attention, or earning clicks. If a month ever fails, you don't pay: your next month is free. Month-to-month, cancel anytime with two weeks' notice.

The guarantee rules — in plain terms
✓ What counts as a win

One Keenhound creative beats your current best ad on hook rate, hold rate, CTR, CPC, or cost per qualified click during a fair test.

⚖ What a fair test means

Same account, a comparable audience, enough spend to reach a clear statistical direction, and the creative actually launched within the agreed testing window.

✕ What we don't guarantee

ROAS, conversion rate, AOV, checkout performance, or offer performance — those ride on your price, page and offer, not the creative.

I only promise the part I control — the creative — measured side by side in your own ad account. I'll never promise ROAS or a sales number that depends on your offer, price, or website. Anyone who does is guessing.

The founding offer

Founding brands get the unfair version of Keenhound.

I'm opening just 3 founding slots before this becomes a larger studio — founder-level attention, the lowest pricing I'll ever offer, and a guarantee tied directly to your own ad account.
No recycled case studies. No borrowed results. Your account becomes the proof — on the same live board every client gets. (The board above shows sample data.)
stops more people scrolling
holds more of them watching
earns more clicks per dollar
beat your best on any one = a win
Ivar, founder of Keenhound
Who you're working with

Hi, I'm Ivar — and I'm the whole studio.

That's the point. I make every ad for your brand myself — no juniors, no account-manager roulette, no roster you'll never meet. One person, accountable for every creative and the guarantee behind it. And I don't ask you to take that on faith — I take the risk: if a fresh ad doesn't beat your best one in a month, you don't pay for that month.

Built for Meta-first DTC brands Dog-supplement positioning & claims-safe angles Founder-led creative, strategy, editing & QA
Pricing

Flat, honest, no lock-in.

One Creative Testing System, priced by your ad spend. Month-to-month, cancel any time with two weeks' notice. The big agencies start at $10k+ and a $25k min-spend wall. We don't.

Founding
$3,500/mo
Intro rate — my first 3 brands · up to ~$40k/mo Meta spend.
  • 15–25 net-new creatives / week
  • Weekly iteration on your winners
  • Your live test board + angle library
  • One permanent owner — me
  • The guarantee, included
Book a 15-min fit call →
Most brands choose this
Standard
$5,900/mo
For brands spending ~$40–90k/mo, testing hard.
  • Everything in Founding
  • Higher weekly volume (25–35)
  • Priority same-week iteration
  • Dedicated angle-library reviews
  • The guarantee, included
Book a 15-min fit call →
Scale / Enterprise
from $8,900/mo
For $90k+/mo spenders scaling across angles & markets.
  • Everything in Standard
  • Highest volume + fastest cadence
  • Weekly strategy sync + turnaround SLA
  • Multilingual winner dubs
  • Capped slots — first pick of my calendar
Book a 15-min fit call →

What counts as "a creative"? One distinct ad concept — a unique hook + angle, delivered ready-to-run. Resizes (9:16, 1:1, 4:5), language dubs, and reasonable revisions are included and don't count against your weekly number.

Your first month, de-risked →
You pay month one upfront. If not one of my ads beats your best ad, I keep making fresh ones free — until one does — and you keep every ad I made. You're never out more than that first month.
Straight answers

The questions every founder asks.

Why creative-only — don't I want one throat to choke?+
Bundling is where brands get burned: hand over the account, and when results dip you can't tell if it was the media buying or the creative. We never log in. You keep full control of spend and data; we're the creative engine behind it — which is also why our guarantee is clean and our timezone is a feature, not a bug.
How is this different from a UGC marketplace?+
A marketplace sends you raw clips from a creator who's never seen your data, and you're left to edit, test and figure out why something flopped. We're one permanent owner who reads your results every week and builds the next batch around what your dog-owners actually responded to. You're buying a compounding engine, not clips.
Does AI-generated creative actually work — and is it safe?+
AI is a private production accelerator, never the product. Your brand's own real footage and photos stay the star; AI builds the fresh angles around them. Every asset is human-QA'd, claims-light ("supports joint mobility," never disease claims) and AI-disclosure compliant. You're judged on creative that performs and stays safe — not how it was made.
What exactly do you guarantee?+
Every month, at least one creative I make beats your current best ad on hook rate, hold rate, CTR, CPC or cost per qualified click — in a fair test in your own account (same account, a comparable audience, enough spend to reach a clear statistical direction, and the creative actually launched within the agreed window). If a month goes by and none wins, your next month is free. I never guarantee ROAS, conversion rate, AOV or offer performance — your price, page and offer aren't mine to control. Only the creative is.
We already have an agency / in-house creative.+
Not trying to rip out what works. But at $30k+/mo spend you need 10+ net-new concepts a month to outrun fatigue, and most can't sustain that in one category without recycling angles. Plenty of brands run us alongside as the net-new-volume engine. Grab 3 free ad ideas for your brand and see the angle difference.
Start here — it's free

Send your best ad. Get 3 fresh ideas made for your brand.

Free · made for your brand · no call and no sign-up required