Resources

Field notes on ad creative for dog-supplement brands

Short, honest write-ups on the questions DTC dog-supplement founders actually ask before they fix their ad creative — how much to ship, who to hire, and how to use AI without breaking supplement-claim rules. No filler, no recycled SEO sludge. This is what I'd tell you on a call.

Volume & fatigue

How many ad creatives per week?

Directional ranges by Meta spend, the fatigue-to-volume math, and where most teams fall short. Pairs with the homepage calculator.

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How to hire

Creative-only vs agency vs UGC

A side-by-side comparison of a creative-only studio, a full-service Meta agency, and a UGC marketplace — cost, scope, speed, and honest fit.

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Production & compliance

Your footage + AI, claims-safe

The media-library + AI-surround approach, plus a plain note on FTC structure/function claim safety for pet supplements.

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Free, no pitch

Get 3 ad ideas for your brand

Send your best-performing ad. Within 48 hours you'll get a 90-second video with 3 fresh ad ideas, made for your brand. No call, no sign-up.

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Who writes this: Ivar runs Keenhound, a one-person creative-only studio that ships 15–25 ad creatives a week for DTC dog-supplement brands — built on each brand's own footage, leveled up with AI, never touching the ad account. See how it works or grab a free teardown.